Olive Wireless digital receiver-Digital & Print
ROLE: Feelance Senior Art Director/designer for a New Business pitch for Olive wireless digital receiver @ Euro RSCG, San Francisco CONTRIBUTION: Concepted the big idea & tagline while providing the art direction/design for a New Business pitch for Olive wireless digital receiver. This campaign was presented to the client along with two other campaigns. The Olive client selected my campaign both for the big idea metaphor and bold look/feel. They were loving the “play “on the brand name to convey the incredible purity of the Olive digital receiver (like the purity of olive oil ) Executionally, the design of a bold poster effect was also a deciding factor in the campaign choice.
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