Elidel eczema cream: Digital & Print

ROLE: V.P Senior Group Art Supervisor for Novartis/Elidel @ Cline Davis & Mann, NYC CONTRIBUTION: Concepted and provided the art direction/ copy for a new brand campaign for Elidel eczema cream. One of the customer insights in the creative brief described eczema breakout’s as feeling like your skin is on fire. This integrated campaign leveraged that insight by featuring a “celebrity” spokesperson, Smokey the Bear. The main message: to help keep eczema under control and extinguish flare-ups at the first sign with steroid free Elidel. Key competitive advantage-keeps flare-ups to a minimum. The ads tested well.