Viagra: Visual Aid & Professional ads

ROLE: V.P Senior Group Art Supervisor for Pfizer/Viagra @ Cline Davis & Mann, NYC CONTRIBUTION: Concepted and provided the art direction/design for a new Viagra visual aid sales tool to doctors. I also concepted print ads directed to the professional. Objective: establish a new contemporary look and inject visual interest into a tired, formulaic visual aid sales tool. This was one of my first assignments working at CDM, and received many kudo’s from the both the client and agency leadership & clients who described it as “One of the best designed sales tool they had ever seen coming out of CDM.”