Wells Fargo Credit Card DM Packages
ROLE: Senior Art Director, contract position 2/14-3/15 CONTRIBUTION: Concept, art direct and design multiple DM packages for WF credit card offers, including several notable new product launches. Goal: Establish a new contemporary look and inject energy into a tired, formulaic, and overly templated DM credit card packages to drive important business results. The Propel card campaign, a co-branded partnership between WF and Amex, received high accolades at both companies for the break through look and feel that delivered important revenue to WF.
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